E-mail is undoubtedly the most efficient and cost effective way of communicating with and marketing to customers. In MatchDayMail, Sotic offer one of the most advanced and intuitive bulk e-mail solutions currently available on the market. Our dedicated servers send over 4 million e-mails per month and at peak times can process more than 150,000 per hour. We have worked closely with the leading ISPs and use the latest signing technology such as SPF and DKIM to ensure maximum deliverability. Sotic understand the varying requirements of our clients - from press officers who need to quickly distribute an urgent press release, to marketing managers wishing to carry out deep segmentation on their data. As a result, we offer two distinct levels of MatchDayMail.

MatchDayMail Lite

MatchDayMail Lite is easy to use but still includes all of the functionality you would expect. Creating mailing lists, managing subscribers, importing CSVs and storing customised data against each subscriber is all self-explanatory. When it comes to sending a mailing, it's simply a case of selecting one of the pre-built bespoke designs, adding your content and specifying the date and time that it should be sent. Personalised e-mails can be achieved by inserting any of the custom fields stored against each subscriber, or by showing different content depending on the values of those fields. MatchDayMail ensures that your mailing meets all of the necessary compliancy standards so that it displays correctly across all e-mail browsers. Once your mailing has started sending you can monitor progress and view live reporting of reads, click-throughs, bounces, forwards and unsubscribes.

MatchDayMail Plus

MatchDayMail Plus includes enhanced versions all of the Lite features with a few major additions. Firstly, we place a high importance on having clean and structured data to facilitate effective marketing. MatchDayMail Plus can accept data feeds from any source and in any structured format, combining them to produce a centralised and content rich database. Once this is in place there are a variety of segmentation options that give you the power to select and market to a subset of your subscribers based on any combination of fields. In addition to segmentation, there are many other advanced features that can transform your e-mail marketing practices. For example, A-B testing allows you to send different mailings to a small percentage of your database before comparing the response and sending the most effective to the remainder. With MatchDayMail Plus you can also set-up actions based on a subscriber's response (such as opening the e-mail or clicking on a link), sending autoresponders or building up new mailing lists of customers interested in a certain area.

In summary MatchDayMail provides a wealth of different marketing options, facilitating effective communication that will ultimately drive up website traffic, increase sales, and promote a consistent and professional brand to customers.

For more information or to arrange a demonstration, contact John Ludlam on +44 (0)207 691 2452 or fill in the form below (via More Information)