Greatest Ever involved a different charity in each of these events, (Kids Under Cover, the Exodus Foundation, the Dennis Lillee Disabled Sports Foundation) donating a percentage of the proceeds of each event to their respective foundations.

Greatest Ever has also managed Greatest Ever events in the Australia Football League for the Western Bulldogs Football Club; in the National Rugby League with the Wests Tigers Rugby League Club; and in the sport of athletics with the Australia Post Stawell Gift.

Greatest Ever (UK) Ltd. held their first event (The Greatest Ever Welsh Rugby Club) in Cardiff's City Hall on 24th November 2006. This was in partnership with the Welsh Rugby Former International Palyers Association (WREX).

Greatest Ever’s successful project and business model is now a  multi-media business that embraces major events, television programming, publishing, on-line media and interactive forms of mass media distribution and technologies.

Greatest Ever projects work across a variety of genres and are built around an editorial core of historical and current legends and the staging of major events.

Stakeholders include professional sporting clubs and organisations, universities and charities.  For these organisations, their Greatest Ever project will be the biggest event (non-match) in their history.  All Greatest Ever projects are staged using a proprietary business plan that has been developed, copyrighted and most importantly, successfully implemented by Greatest Ever.